Monday, May 3, 2010

Jeff Koons - BMW's Next Art Car

Posted by: Eric Schaible


On February 2nd, BMW announced that artist Jeff Koons would be the next to provide a car for their series of Art Cars. The ironic part about this, is that without taking the Intro to Visual Arts class, I might never have know who he even is. With recent interpretations of the BMW's "Art Car" series recently being focused on the artists' experiences rather than the car (i.e.: Robin Rhode's driving experience and Olaf Eliasson's piece on global warming), Koons has decided to focus more on the car and neglect its surroundings. What's most interesting to me is that the car design looks very subdued, as compared to some of the pieces that we saw during class. Although the paint scheme is a mixture of many colors, I would be expecting to see possible additions to the body of the car or something that would make this stand out more than a regular car. The car in question will be the new BMW M3 GT2 race car, and will be the 17th Art Car for BMW. It is expected that the car will be completed in June.

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