This video was used as a marketing piece by BMW as a part of their "Art Car" collection. This video was used by BMW to highlight the creation of their new Z4 model for the 2009 year. The main difference between this car and the one used previously, is that while the other cars were used as the canvas, the car is actually perceived as the artist in this work. Mr. Rhode's driving force behind this creation was to show a common link between art and automotive enthusiasts; that both are a combination of power and emotion. The power from the car is balanced with Mr. Rhode's ability to create a wonderful masterpiece.
While the piece may look like it was crafted without any type of guidelines, Mr. Rhode actually began with black finger paint on a piece of paper to illustrate the desired results. From here, he created a storyboard for the drive and gave a driver specific instructions for how to proceed. To actually apply the color, paint nozzles were added within the wheel arches to spray at the artist’s desired time. I think that his project does a great job in showing how art can be linked to many other cultures. By using a brand new car to illustrate his artwork, he has been able to bring the automotive world, where enthusiasts look at a combination of forms and functions, together with a culture based around a vast array of subjects.
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